LACEY, Wash. (January 9, 2009) – Univera, Inc., a Washington state-based pioneer in the development and distribution of scientifically-validated and vertically-integrated natural health products through a relationship marketing model (“MLM”), announced today that it has entered into a binding agreement to acquire specific assets and the distributor network of Canada-based Matol Botanical International Ltd. Matol, the oldest private MLM company in Canada, is a direct seller of health and diet nutritional supplements, with consumers in Canada, the United States and a number of overseas countries. Matol celebrates the 25th anniversary of its founding in 2009. Aligning the best of Matol and Univera for product integration and international expansion will provide new and exciting opportunities for the expanded Univera distributor network.

Stuart Ochiltree, Vice Chairman and CEO of ECONET, Inc., Univera’s parent company, stated, “During a time at which many companies are contracting, the ECONET and Univera have the strategic and financial resources to seek aggressive growth opportunities. The transaction represents the unification of two great companies with a longstanding history of solid product and business performance—coupled with a desire to be a part of the life changing vision that exists at Univera.”

       The acquisition brings significant advantages to both companies. For Matol, its base of strong distributors can take advantage of the deep and complex resources of Univera and the ECONET family of companies in bringing health to the world naturally and sustainably. Matol distributors are widely respected for their serious and committed approach to “Impacting World Health”. Both companies share similar visions in providing health and financial opportunities, as well as a sense of community, to its distributors and customers. Matol distributors seeking a bold, sustainable vision, such as Univera's drive to "bring the best of nature to mankind," will find that their own goals align seamlessly with those of the ECONET and Univera’s existing distributors.

         Matol was officially launched in 1984 by J. F. Robert Bolduc, the company's Co-Founder, Chairman and Chief Executive Officer. Bolduc will oversee the full integration of Matol’s distributor network into the Univera distributor network and will maximize Matol’s current extensive international business. “I have been actively searching for a strategic relationship that would allow Matol’s distributors to become part of a growth company with a compatible corporate culture and a shared-value base. I believe that Univera is a perfect fit for Matol and its tradition of high standards and ethics,” said J.F. Robert Bolduc.

       For Univera, the incorporation of Matol's resources in Canada, including a top-notch distribution facility and offices in Montreal, would allow for improved and more efficient processing of transactions with Univera Canada distributors. The acquisition also brings a complementary line of well-established products that could be added to Univera's dynamic family of products in the future.

"With per capita revenues from Univera Canada exceeding that of the United States, having these resources – including an active Health Canada site license – will help us better serve the Canadian marketplace," Univera CEO Regan Miles said. "Matol's established international resources and infrastructure support tools will help poise Univera to more effectively and more quickly take advantage of international expansion opportunities," Miles said.

Univera not only provides the strongest, most lucrative compensation plan in the industry, with innovative, natural products developed through pharmaceutical-grade science; it continues to aggressively move towards its vision to bring the best of nature to mankind by actively seeking out and maximizing expansion opportunities. This acquisition will provide independent distributors across North America additional opportunities to live and achieve their hopes and dreams in the ever expanding field of relationship marketing.

          About Matol
For 25 years, Matol (www.matol.com) has been one of the most driven and singular companies in the MLM industry through its mission to “Impact World Health” and “Give & Receive” philosophy. Matol provides high quality health solutions through products including Matol®/Km®, its Biomune immunotherapy products, its PureCardio® Cardiovascular line, as well as the Matol Diet line of weight management foods and its many other nutraceutical products. The products are made following high pharmaceutical standards (GMP, GLP) in a 25,000-square-foot state-of-the-art manufacturing facility which is also set up with microbiology, chemistry, and phytochemistry laboratories. The company, headquartered in Quebec, Canada with distribution centers in Virginia, and Montreal, is a leading producer of diet and nutritional supplements that uses a direct selling model to distribute its products.

      About Univera®
Univera, Inc. (www.univera.com) is the world’s leading cell renewal-focused relationship marketing company offering life-changing nutrition products and unparalleled home-business opportunity for nearly 100,000 people currently in North America. Science-based with full-scale genomic and biological research capabilities, the company sets the standard for excellence in advanced research, technology and manufacturing capabilities. Univera is part of the ECONET global family of health and natural product companies which have operations in the United States, Canada, Korea, Mexico, Russia and China. The company will celebrate its 10-year anniversary in 2009 with plans to expand operations into Australia and New Zealand.

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